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OVERVIEW
MASTER EDUCATORS
EVENT CALENDAR
HOTEL & SHOWROOM
INFORMATION
REGISTRATION &
CANCELLATION POLICY
WORKSHOPS
Fall 2008
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ProBranding™
$150.00 *
Gain the confidence and direction to become a professionally branded business.
YOUR NAME® will share our expertise for successfully creating and
marketing your own professional brand.
With markups between 300 - 600%, marketing your own brand of cosmetics and skincare can
dramatically improve your bottom line while building your identity.
The 5 steps of the YOUR NAME® proprietary ProBranding™ process
include how to:
- Analyze your business
- Define your image
- Create your brand
- Create your product line
- Market and promote your brand
Who Should Attend: Business, Salon and Spa Owners &
Managers
* Redeemable toward products purchased within 5 days of the Pro
Branding™ Workshop
Postponed. New Date TBA.
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NEW! Retail Skincare
Solutions
$200.00
Great looking makeup starts with great looking skin. Expand your retail sales
potential with the highest loyalty, and most profitable category in the beauty industry -
skincare.
Learn to meet your clients' needs with simple, effective solutions to today's most common
skin concerns. Ensure your clients purchase their skincare from you with YOUR NAME®'s
easy-to-understand regimens and targeted single items that address specific skin concerns
utilizing today's most advanced technologies.
Workshop topics include:
- Skincare technology and product knowledge
- Demonstration and application techniques
- How to bridge the sale from makeup to skincare
- The Competitive Landscape: How to market your skincare business
Who Should Attend: Business, Salon and Spa Owners &
Managers; Makeup Artists, Estheticians & Selling Staff
Rescheduled. New Date:
November 10, 2008 |10 am - 3 pm |SoHo Showroom, New York
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Closing the Sale
from Start to Finish
$200.00
Learn proven techniques in sales and demonstration that "help customers
buy." Maximize point-of-sale activities and drive sell-through with techniques that
allow you to start closing the sale from the moment it begins. This interactive workshop
puts these vital skills into action in practice sessions, resulting in improved
performance, higher IPT and increased sales results - every time!
Workshop topics include:
- How to introduce and sell your service
- Determining the clients’ interests, time and budget
- Expediting production selection
- Key selling phrases and targeted demonstration techniques
- Client follow up and building loyalty
Who Should Attend: Business, Salon and Spa Owners &
Managers; Makeup Artists, Estheticians & Selling Staff
September 29, 2008 |10 am - 3 pm | SoHo Showroom, New York
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Hi-Definition Airbrush Workshop
$375.00
Do you see in HD? From HDTV to high fashion footage, airbrushing is
redefining the professional beauty industry. YOUR NAME® Master Educators
share professional innovative techniques for television, film and special occasion. Learn
how to use the YOUR NAME® Airbrush System to expand your creativity and
create a unique point of difference for your business.
Workshop topics include:
- Determining appropriate formulas and custom blending shades
- Live demonstration
- Guided hands-on application
- Service pricing and equipment maintenance
YOUR NAME® Airbrushing machine is required.
Who Should Attend: Makeup Artists, Estheticians & Selling Staff
October 13, 2008 |10 am - 4 pm |SoHo Showroom, New York
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Makeup
Artist Essentials
$200.00 *
What's the buzz in makeup and skincare today? Refresh and revitalize your makeup
designs and selling techniques in this all-inclusive workshop as YOUR NAME®
Master Educator demonstrates the most up-to-date industry advancements and launches. See,
feel and apply the most sought after cosmetic and skincare innovations on the market
today.
Workshop topics include:
- Current cosmetic terminology, technology and trends
- Essential cosmetic product features and benefits
- Choosing the appropriate makeup shades and formulas to create the client's
desired look
- Converting a service into a highly profitable sale - every time!
Who Should Attend: Business, Salon and Spa Owners & Managers; Makeup
Artists, Estheticians & Selling Staff
* We highly recommend attending both Makeup Artist Essentials and Intro to Makeup
Artistry to boost overall selling skills and services. Register for both and receive a
$100 discount.
October 5, 2008 |10 am - 3 pm | SoHo Showroom, New York
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Intro to Makeup Artistry
$200.00 *
An intensive "crash course" in makeup, YOUR NAME®
style.
Learn the blueprint for producing professional results including:
- Using YOUR NAME®'s collection of color and product innovations
to generate expert results
- 5 makeup designs that every makeup artist needs to know
- How to correct, perfect and improve the appearance of less than perfect skin with
unique techniques and classified tips
- Professional strategies and procedures to maximize makeup lessons
Whether you’re new to
cosmetics or an experienced professional, this class is recommended learning.
Who Should Attend: Makeup Artists, Estheticians & Selling Staff
* We highly recommend attending both Makeup Artist Essentials and Intro to Makeup
Artistry to boost overall selling skills and services. Register for both and receive a
$100 discount.
October 6, 2008 |10 am - 3 pm | SoHo Showroom, New York
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The
Beauty & Business of Bridal
$200.00 *
Make your business a one-stop bridal destination! Everything you need to know about
developing wedding and events services, this workshop begins with “bride” and
ends with “business” as YOUR NAME® Master Educators share
their strategies and secrets for:
- The consultation
- Makeup design and master techniques
- Pricing your services and establishing the contract
- Marketing your bridal / events business
- Makeup kit must-haves
- Camera-ready tips and tricks
Who Should Attend:
Business, Salon and Spa Owners & Managers; Makeup Artists, Estheticians & Selling
Staff
October 12, 2008 |10 am - 3 pm | SoHo Showroom, New York
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The
Supernatural Mineral Makeup
$200.00
Mineral Makeup is the universal beauty solution for salons, spas and makeup
studios. It’s the perfect choice for every day, post-cosmetic procedures or spa
services.
YOUR NAME®'s Mineral Makeup Collection is sourced from nature and fused
with science to protect, correct and beautify skin without irritation. Flaws and
imperfections disappear - a beautiful, safe complement to every skin.
Workshop topics include:
- Selecting and applying mineral formulas
- Experiencing "the only foundation you'll ever need"
- The versatility of mineral products
- How to incorporate mineral makeup into your existing beauty line
- Marketing your mineral brand
Who Should Attend: Salon Managers, Makeup Artists &
Estheticians
November 2, 2008 | 10 am - 3 pm | SoHo Showroom, New York |
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NEW! Photography &
Portfolio Makeup
$200.00
Bridal, Head Shots, Commercial, Editorial, Fashion Print
Achieve professional level results every time as you learn the essentials of photography
makeup. Discover the specialized techniques to produce picture perfect results in this
finely detailed medium. Take precision application to a new level, as you examine and
experience the tools and conditions that take photography makeup from prep to print.
Featured photography demonstrations and techniques include:
- The Digital Age: Lighting, flash, backdrop and location
- Makeup Design: Demo and techniques based on wardrobe, hair color and skin tone
- Color versus Black & White Photography: How to build your makeup kit
- Protocol: Interacting with the Art Director, Hair Stylist, Wardrobe Stylist and
Photographer
- How to review your work and develop your portfolio
- Marketing yourself: Pay scale, rates and contracts
Who Should Attend: Makeup Artists with advanced makeup skills
and techniques
November 3, 2008 |10 am - 3 pm | SoHo Showroom, New York |
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In-Salon Education
We offer an array of In-Salon Education and Events to help take your business from
standard to outstanding.
- Seasonal Trend Presentations and Promotions
- Bridal Makeup & Business Development
- Mineral Makeup
- Makeup Artist Essentials
- Intro to Makeup Artistry
- Retail Skincare Solutions
- Closing the Sale from Start to Finish
Guest Artist Events
Personal appearances by a YOUR NAME® Master Educator create enthusiasm,
stimulate sales and help build your brand’s loyal following. These one-of-a-kind
special events can cover a variety of topics and allow attendees to interact with
highly-respected artists, in addition to highlighting your salon’s progressive
perspective in the beauty industry.
Prices vary. Contact a YOUR NAME® representative for more details.
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